Arianna Huffington has a great column worth reading, called Got Oil? Check out this excerpt:
It’s not just a fantasy. Last week, talking to my friend Scott Burns, co-creator of the “Got Milk?” campaign, I was delighted to hear that he already had two ad scripts ready to go. The first one feels like an old Slim Fast commercial. Instead of “I lost 50 pounds in two weeks” the ad cuts to different people in their SUVs: “I gassed 40,000 Kurds,” “I helped hijack an airplane,” “I helped blow up a nightclub,” and then in unison: “We did it all by driving to work in our SUVs.”
The second, which opens on a man at a gas station, features a cute kid’s voice-over throughout: “This is George.” Then we see a close up of a gas pump. “This is the gas George buys for his car.” Next we see a guy in a suit. “This is the oil company executive who makes money on the gas George buys.” Close up on Al-Qaeda training film footage: “This is the terrorist organization supported by money from the country where the oil company does business. ” It’s followed by footage of 9/11: “We all know what this is.” And it closes on a wide shot of bumper to bumper traffic: “The biggest weapon of mass destruction is parked in your driveway.” Pretty effective.
With the AARP actually putting out television ads about choosing carefully this election, I’d love to see these ads get made. Who knows, maybe by 2004, they will be?