I make no bones that I work for a major magazine publisher; in fact, we’re the publisher that PETA targets more than any other.
Why? One of our magazines is unabashedly pro-fur. Which one? Well, here’s a hint: Madonna had a song named after it. (I don’t name names — I’ve done so only once — due to documents I signed when I started working there; yes, they’re that tight on censoring what you might have to say.)
As a result of this, we’ve been regularly targeted by PETA since about the time I started working there back in 1990. And have I got some interesting anecdotes to tell you.
But I digress.
Back in ’94, or thereabouts, the Editrix of said Madonna-song was having a meeting with The Owner of The Company late one afternoon. In those days, the security guards at the company were, shall we say, less than sterling?
A half dozen PETA activists walk in, right past the guard station and step onto the elevators. They know the exact floor — 13 — that the magazine was located on in those days, and they march right into the Editrix’s office.
Where she’s having the meeting with The Owner.
They pull out bull-horns and begin screaming in their faces.
Security, of course, was way too late.
The next day, manned electronic security gates were installed.
Another anecdote: in NYC, demonstrators can picket in front of office buildings. So, one very cold wintry day — we’re talking January in Manhattan, folks — one numbnuts (literally, as you’re about to read!) set up a bathtub of blood in front of the building, stripped himself, and sat in it. Why? Anti-fur, of course. I don’t even remember what he was supposed to be representing, as it was just plain dumb.
He was in it for hours. Everyone was walking out of the building to have a good laugh, including me, since I find PETA’s methods to be preposterous. You know things are bad when a pagan is mocking your methods.
Another time, the Editrix was eating lunch at The Four Seasons; a PETA activist walks in, drops a dead raccoon on her plate, and leaves.
Then there was the time the celebrities stripped down and wore nothing but a banner in front of their bodies while they protested by chanting outside of the building. That one lasted about ten minutes, I think. Madison Ave. traffic came to a standstill, forcing the police to take action, if I recall correctly.