everything old is new again

I Know I’m Not the First to Say This…

July 31, 2013
I Know I’m Not the First to Say This…

…but why does it take five to seven business days to unsubscribe from some e-mail alerts, when all it takes to sign up is a click or three?

Yesterday I did a few single click unsubscribes at work and it was painless. Today, I’m unsubscribing from a legal tech newsletter and I get the five to seven business days notice. I might give some leeway to a non-tech business, but this is a business involved in legal technology. You would think they would have their shit together.

You would think.

2 Responses to I Know I’m Not the First to Say This…

  • Does it actually take that long, or is the “5-7 days” CYA boilerplate put in by the legal department in case the unsubscribe process turns out to be buggy?

  • To be honest, I don’t know. I’ve never truly tracked how long it actually takes. But since most sites have a simply unsubscribe process, when I see this, it just irks me. 🙂

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